Suriya - The Iron Man of Kollywood!

The stupendous box-office success of Ayan , has put Suriya in the A league of actors in Kollywood. At Sathyam Cinemas in Chennai, the film has netted an awesome Rs 81 lakhs in 17 days, which is the highest ever collection recorded for a Tamil film in a multiplex! In Mayajaal on ECR, Chengalpet area, the film has netted a record Rs 63 Lakhs in 17 days. Among the younger lot of actors, he is now riding a wave and right there at the top after a hat trick of hits- Vel (2007), Vaaranam Aayiram (2008) and now Ayan (2009). He has zoomed past his rivals, due to hard work and smart marketing. Ayan is Suriya’s 23rd film and the biggest hit in his career. The way this K.V Anand film is making merry at the box-office, it should collect Rs 35 crores from theatricals alone in the long run. Added to that Suriya is one of the few actors in Tamil who has got a market in Andhra.

Ayan is being dubbed into Telugu as Veedu Okkatte, and releasing soon. Let us take a look at the smart moves Suriya has made. First and foremost he insisted the film has a basic content and the packaging should have something different. For example in Ayan, the fight in the streets and on the roof when the hero goes to Congo to take delivery of diamonds has been shot in a very realistic and believable manner. Says K.V Anand, the director of Ayan: “We were very particular that our hero is not a larger than life guy who can fight a dozen guys bigger than him at one go. It was one factor that worked with the audiences.” Yes, Suriya makes his films look real within the commercial format and does not try to thrust down his “heroism” down the throat of his audiences.

It clearly means his fans trust him whether he does a mass K.S Ravikumar/ Hari or a classy K.V Anand/ Gautham Menon film. Suriya’s formula of success is that he works with good directors, reads his script carefully before signing up and does his homework well. He knows that it is up market Chennai, Coimbatore, Chengalpet (suburbs of Chennai), audiences that bring in 70 percent of the revenue for his films in the state. So his films are made keeping the sensibility of these elite ‘C’ class viewers in mind. Meanwhile the buzz in tinsel town is that his next film Udayanidhi Stalin’s Red Giant Films K.S Ravi Kumar directed Aadhavan has become red hot in the trade. The trade is confident that the film will be sold all areas for over Rs 30 crore, something which competing hero films has not achieved so far!
Technorati Tags: Suriya, Ayan, Tamanna, Hot, Pictures, Sexy, Actress, Kollywood, Gossips